Badshah Kashmiri Chilli Powder is a popular spice product from Badshah Masala, a well-known Indian brand. It is primarily valued for its ability to impart a vibrant red color to dishes without adding excessive heat, making it a favorite in Indian and Pakistani cuisine.

Here's a breakdown of its key characteristics and uses:

Key Characteristics:

• Vibrant Red Color: This is the most distinctive feature of Kashmiri chilli powder. It gives dishes an attractive, rich red hue, which is highly appealing, especially in curries, gravies, tandoori preparations, and other barbecue marinades. Before artificial food dyes, it was the primary coloring agent for dishes like tandoori chicken and Rogan Josh.

• Mild Heat: Unlike many other chilli powders that deliver intense spiciness, Badshah Kashmiri Chilli Powder offers a gentle, subtle warmth. It has a low Scoville Heat Unit (SHU) rating (typically between 1000-2000 SHU), making it suitable for those who prefer milder flavors or for dishes where a strong chilli kick is not desired.

• Aromatic Flavor: It possesses a distinctive, aromatic flavor profile that is slightly smoky and earthy, with a hint of sweetness. This enhances the overall taste of dishes without overpowering other ingredients.

• Ingredients: Badshah Kashmiri Chilli Powder is typically made from ground Kashmiri Red Chillies, and some products might include red bell peppers to enhance color. Badshah emphasizes that its products are scientifically graded, hygienically packed, and free from additives and artificial colors.